Social media is the world’s most powerful platform for cyberactivism. People are able to say what they want and when they want without the fear of the world backlashing or judging them. It is like an emotional outlet for people to say what they cannot normally say face-to-face.
Sometimes people aren’t even invested in certain campaigns and causes, but they jump on the bandwagon to follow others just because its the trend on social media for that particular time. This is unfortunate because social media platforms such as Facebook can be utilized to create campaigns that are more meaningful and serve a purpose.
It is no secret that October is breast cancer awareness month. This is the time everything is pink and everyone shouts to “save the ta-tas” all over social media. But are these Facebook posts and social media campaigns actually helping with the cause and change the lives of those suffering with breast cancer?
Majority of social media users will follow along with the campaigns, but never donate a penny. So what is the point of blasting these campaigns and crowding everyone’s news feed? It all started with a famous campaign that insisted users change they status to their name and the color bra they were wearing. Just imagine….Nicole Beige. Does this status make any sense? Of course not! Is changing the status making you aware that “Nicole Beige” is supporting breast cancer? Not one bit.
So others caught on to this trend and status’ were getting seemingly sexual and inappropriate. Yes, people wanted to join in on the trend for fun. But again, is this truly reflecting on the fact that October is breast cancer awareness month? Nope!
How about actually putting more effort into these campaigns that benefit the cause? Focus more on self-awareness. Focus on the fact that breast cancer can occur in BOTH female and male. Stop making it seem that women are the only victims of this life-threatening illness.
Making campaigns that are more at action-oriented would most definitely be more beneficial. Yes, ensure awareness is spread at all times. But make an effort to create a campaign that will benefit in the long run. Millions of random women’s status being changed is not going to cure cancer. But multiple donations will most definitely help further research that can lead to more effective treatments.
Ultimately, social media is a powerful tool. Use it to its full potential.
Social Insight 