Whats Weixin? You probably already know since there are well over 300 million people currently using this application on their smart devices. It is a very similar version of the American application, WhatsApp. However, the genius’ behind this app are part of a Chinese company called, Tencent.
Well what makes this networking app any different from any other? Weixin has managed to create and all-in-one app that caters toward the needs of their customers. They know what their users want and they ensured they created an app that does EVERYTHING!
Users do not even need to close the app to do anything. Weixin allows them to send and receive messages, send and receive photos, read the news, call a cab, make purchases, send and receive money, and access their social networks.
Wiexen was constantly putting their users first as they are always making updates to keep their users intrigued and not looking anywhere else for a “better” app. In 2014, Weixin was able to create a campaign in honor of Chinese New Year called “Qiang Hongbao” that allowed users to send and receive the traditional red envelopes associated with Chinese New Year.
In today’s society all over the world, social media and the internet is a way of life. Wiexin knows this and this campaign allowed the population to engage in the tradition in a more modern way. This was genius and a great marketing strategy.
After years of success in Asia, Tencent decided to rebrand Wiexin and launch, WeChat to allow for the app to work on an international level. Again, the app’s purpose it to simplify the user’s everyday life by allowing them to access everything in one app.
According to ClickZ, “60% of their users open the app more than 10 times per day and 21% of users opening the app more than 50 times per day.” With this information, you can easily gather the usefulness of this app and how it has been embedded into many user’s daily routines.
This is a company that has ultimately put their users needs and wants into the equation of creating the PERFECT application for any smartphone users, which is nearly everyone. It is crucial that companies are able to identify what their customers want and engrain their necessities into their current and future products or services.
Reference:
Boyd, C. (2017, June 2). An introduction to WeChat: The evolution and future of China’s most popular app. ClickZ. Retrieved March 1, 2020 from https://www.clickz.com/an-introduction-to-wechat-the-evolution-and-future-of-chinas-most-popular-app/111401/
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