Social media is constantly changing as time goes on. It is important to understand that every company is different and their marketing efforts vary. In other words, what works for one company may or may not work for another.
As we all have seen, social media has impacted business and has transformed the way of the world in ways some people cannot even understand. Is social media necessary for business? YES!
There are a few implications that are worth diving into that can impact your company’s social media efforts. Take note!
1. New Dimension to Customer Service
Social media is just another channel for communication to occur between business and customer. This method may be the most convenient for your customer and the response time might be faster. As the company, you can monitor and view what issues or questions customers may be having. This allows the company to be on top of issues to ensure they do not arise again. Think of it as getting reviews without the star ratings!
2. Reach a Bigger Audience
With the millions of people utilizing social media and the over-extensive use of smart phones, people are always connected in some way. Social media for businesses allow you to reach thousands and millions of people instantly, which clearly provides the company with a bigger audience. By targeting a specific audience though the use of social media also provides the company the ability to get in front of the right people.
3. Constant Customer Feedback
This goes hand-in-hand with our second implication. Using social media to gauge what your customers are looking for. Allow them to post on your page to create engagement and ongoing communication. Gathering all the “free” customer feedback will allow the company to make the necessary changes in order to ensure more positive feedback is occurring.
4. Brand Awareness and Potential Growth
If used correctly and efficiently, social media has the power to increase brand awareness while boosting revenue. Target the correct audience use engaging visuals, and conversate. It is that easy. Increasing brand awareness in a positive way that is engaging to others will influence the business’ potential financial goals.
5. Research Competition to Make Change
Social media can be used to research local competitors. You can find out what their customers are looking for or what they prefer for other similar businesses. Then you can determine how to set your business apart from the rest.
Clearly, there are a few ways that social media marketing can impact your overall business. But again, maybe some of the implications above wont work for you and your business. That is OK!
Technology has evolved in just the past decade and it will only continue to grow. This means that social media will also keep growing and things will constantly be changing. Business’ can and should be using this to their ability to truly market and advertise to help them reach their business goals.
It is no secret how human behavior can impact social media and vice versa. People turn to social media for reviews of other businesses and recommendations. Their decision to visit or try shopping at those businesses are influenced by social media! So it is important to keep the business’ social media platforms in a sate that will ensure your business will not be impacted negatively.
Human behavior has made consumers to turn to social media to get honest reviews or recommendations. Thus, the rise of Influencers, however, as discussed earlier, consumers have caught on to influencers getting paid and don’t trust big influencers anymore, bringing the rise of micro-influencers. Technology has given consumers a new platform to get reviews and recommendations.
Social Insight 