Social media is constantly changing as time goes on. It is important to understand that every company is different and their marketing efforts vary. In other words, what works for one company may or may not work for another. As we all have seen, social media has impacted business and has transformed the way ofContinue reading “Future Implications”
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What do you think makes a marketing initiative go viral? Viral marketing is a marketing technique that is intended to trigger a user to perform an act on behalf of the business through word of mouth. Let’ take a look at a viral marketing campaign created by Coca-Cola that launched May 2014. The purpose ofContinue reading “Viral Marketing Initiatives”
Social media has become increasingly popular throughout the world over the past years. Not only do people use social media to connect with others, but businesses began to utilize social media in order to engage and connect with society. There are definitely lessons that can be learned from popular companies in regards to their socialContinue reading “Differentiation”
Orkut is or shall we say was a social networking site that was launched by Google in 2004 and became very popular in the country of Brazil. Popular in Brazil, yes and for about 10 years. It was shutdown in 2014. But why? A little background on Orkut. The purpose of the site was toContinue reading “Orkut: Success to Failure”
Whats Weixin? You probably already know since there are well over 300 million people currently using this application on their smart devices. It is a very similar version of the American application, WhatsApp. However, the genius’ behind this app are part of a Chinese company called, Tencent. Well what makes this networking app any differentContinue reading “Weixin to WeChat: Above the Rest Putting People First”
Social media is the world’s most powerful platform for cyberactivism. People are able to say what they want and when they want without the fear of the world backlashing or judging them. It is like an emotional outlet for people to say what they cannot normally say face-to-face. Sometimes people aren’t even invested in certainContinue reading “Breast Cancer Awareness Campaign: Do it Right”
Can you imagine starting your own business? What products or services would you offer? Can you imagine starting a successful business with less than $3,000? Well, a group of classmates from the Wharton School of the University of Pennsylvania created Warby Parker. The business focuses on the ease and simplicity of online shopping for eyeglassesContinue reading “Success of Transactional Communication”
Social Insight