Social media has become increasingly popular throughout the world over the past years. Not only do people use social media to connect with others, but businesses began to utilize social media in order to engage and connect with society. There are definitely lessons that can be learned from popular companies in regards to their socialContinue reading “Differentiation”
Category Archives: Social Media Marketing
Weixin to WeChat: Above the Rest Putting People First
Whats Weixin? You probably already know since there are well over 300 million people currently using this application on their smart devices. It is a very similar version of the American application, WhatsApp. However, the genius’ behind this app are part of a Chinese company called, Tencent. Well what makes this networking app any differentContinue reading “Weixin to WeChat: Above the Rest Putting People First”
Success of Transactional Communication
Can you imagine starting your own business? What products or services would you offer? Can you imagine starting a successful business with less than $3,000? Well, a group of classmates from the Wharton School of the University of Pennsylvania created Warby Parker. The business focuses on the ease and simplicity of online shopping for eyeglassesContinue reading “Success of Transactional Communication”
Social Insight 