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Social media is constantly changing as time goes on. It is important to understand that every company is different and their marketing efforts vary. In other words, what works for one company may or may not work for another. As we all have seen, social media has impacted business and has transformed the way ofContinue reading “Future Implications”

What do you think makes a marketing initiative go viral? Viral marketing is a marketing technique that is intended to trigger a user to perform an act on behalf of the business through word of mouth. Let’ take a look at a viral marketing campaign created by Coca-Cola that launched May 2014. The purpose ofContinue reading “Viral Marketing Initiatives”